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Forum Summary May 1, 2003

 

The Women’s Enterprise Initiative held their second forum for 2003 on May 1. During the networking period, the entranceway bustled with a wide variety of attendees ranging from students, aspiring entrepreneurs, professionals, to interested citizens. Approximately 65 people came to hear Anne Marie Biernacki of The Digiticians present her business plan in the Kresge Auditorium at Pine Manor College. Our moderator, the exceptional Robin Young of “Here and Now” heard on WBUR, charmed the crowd with her remarkable background and strong support of women entrepreneurs.

 

 

Anne Marie Biernacki, Chief Technology Officer of The Digiticians of Waltham, informed the audience on the current trends in the computer support industry and described the niche services that her enterprise provides. Founded in December 2000, The Digiticians offers affordable remote technical support to small businesses, home offices, and residential customers. Ms. Biernacki discussed the development of The Digiticians, briefed the group on the technology behind the business, identified the key issues facing the company, and highlighted the progress to date. Anne Marie posed questions to the panel in three areas: customer service, merchandising, and e-commerce. The panel of experts included Judith Obermayer of Obermayer Associates, Dorothy Langer of Langer and Company, and Cheryl Salatino, Senior Vice President of Collaborative Insight. The panel provided Anne Marie with valuable and insightful critiques as well as offered her specific suggestions for change. The evening ended with questions and feedback from the audience as well as promotion of the next WEI event to be held on October 23, 2003 at the Newton Free Library featuring Merri Ansara of Common Ground Education and Travel Services.



WEI extends much thanks to our generous sponsors, Auburndale Co-operative Bank, Boston Private Bank, and Sovereign Bank who not only provide WEI with the necessary funds to continue our business plan forums, but they also attend every event! More thanks go out to WEI past presenters for attending this forum and continuing to stay connected to WEI. Last but certainly not least, thank you to Roche Bros. for providing delicious refreshments.